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WIN Group appoint Anderson Baillie
Monday 03 May 2010

WIN Management Group is a new service and technology provider to the Sports and Leisure Wear sectors. WIN provides services ranging from strategic consultancy and technology offerings across E-Commerce and CRM applications and has been successfully engaged by several sporting organisations and brands.

Anderson Baillie has been appointed by the WIN Management Group to provide a full spectrum of services covering demand generation, web design, information management and business growth development.

Anderson Baillie Projects will design and develop demand generation campaigns into the Sports and Leisure Wear sectors. Initial campaigns will focus on group services followed by more specific campaigns across the WIN Group's E-Commerce and CRM solutions.

Anderson Baillie Business Growth have been engaged to develop WIN's value offering along with advice and guidance for an ongoing business development programme.

Anderson Baillie Information Management have been engaged to research and resource prospect data into all the major sporting sectors including football, rugby and cricket. In addition there is a requirement to build data intelligence around 2nd and 3rd tier retailers. The data research exercises will form part of an ongoing CRM development programme to drive business development, which will see the WIN Group target the above sectors with service and product offerings ranging from strategic consultancy to E-Commerce solutions.

Anderson Baillie Digital have launched the first phase of the corporate site for WIN Management Group. The site overviews the WIN Group services and product portfolio. The next phase of the site will see the launch of platforms for WIN's dedicated E-Commerce and CRM applications.

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