Customers speaking on your behalf are one of the most effective vehicles for media coverage. Audience Relations builds customers into your communications mix – recognising and understanding how they can be engaged in the media and also the reciprocal value of media coverage obtained in increasing your customer’s reputation. From quotes for case studies, taking journalist calls right the way through to speeches at seminars it’s important we understand what customers can and will do. Equally with content spanning many channels it’s important clear sign-off procedures are in place for all copy.