It’s not tenable to claim any media coverage is successful, it has to be targeted. That’s why we recognise that for any organisation there is a core of magazines, newspapers, on-line sources where coverage will really matter and support the goals of business development.
Examples of key audiences
- Complex buying chains in a multi-national corporate – covering several disciplines from CEO through Financial director to departmental heads who specify the purchase
- Influencing the influencers – key journalists and analysts actually shape what people will be reading about and what other magazines will write about, taking your message to this community needs actively shaping and managing.
- Supporting partners – Indirect sales models means companies that best supports its channel will succeed focussed campaigns can reap rich rewards.
- Attracting investors – editorial not only strengthens the way this community perceives your company it can actually connect your business to potential investors.
Talk to the Anderson Baillie Audience Relations Team
To discuss your Audience Relations requirements please call us on:
+44 (0)1925 217 250
Alternatively email us at enquiries@andersonbaillie.com
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Anderson Baillie was approached by BASF IT Services early in 2003 to manage the marketing requirements for their launch into the European Process Industry market space. |
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Anderson Baillie were contracted by BT (British Telecom) for 12 months, to manage the marketing functions for a new company from strategic planning, brand development and product marketing through to all aspects of marcomms delivery. |