Each campaign is bespoke designed to take specific messages to key audiences. Normally campaigns are retainer or project based and structured to reach key audiences, such as sales prospects or investors. From the creation of the right messages to the delivery of the message to an agreed set of key media each stage is carefully managed and documented.
Face to face media contact programmes and customer audits generate the momentum and content to deliver coverage. Analytic media audits ensure the right journalists can be monitored and briefed as well as progress quantified and measured.
On-line media tools ensure regular and accurate features intelligence can drive the ongoing monthly press engine, in addition to a concerted effort to actually influence the features in your key media targets.
Talk to the Anderson Baillie Audience Relations Team
To discuss your Audience Relations requirements please call us on:
+44 (0)1925 217 250
Alternatively email us at enquiries@andersonbaillie.com
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Anderson Baillie were engaged to manage the design and development for a new flexible CMS based corporate website. |
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Vivista's quality assurance team approached Anderson Baillie to assist them in finding a way of utilising technology to conduct their annual customer satisfaction survey. |