For many years Anderson Baillie has campaigned that pubic relations should not operate in isolation but work as an integral and integrated part of the overall communications mix. Rarely, from experience, does this happen.
- Why does the public relations function operate autonomously?
- One size fits all PR or bespoke Audience Relations??
- Audience Relations helps by creating challenge and dialogue?
- Managing Analysts as a channel in harmony with the strategy?
- Developing a structured reference programme by Audience Relations?
- Relations it’s a measurable difference?
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Anderson Baillie were engaged to manage the design and development for a new flexible CMS based corporate website. |
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Anderson Baillie were contracted by BT (British Telecom) for 12 months, to manage the marketing functions for a new company from strategic planning, brand development and product marketing through to all aspects of marcomms delivery. |