As with any of the related marketing disciplines Audience Relations is measurable. It’s a process that audits your performance in the media against your key competitors. Apart from providing a readily understood performance indicator that benchmarks our performance over the course of the campaign it’s a tool that demonstrates the effectiveness of working to treat your key audiences as a cohesive whole.
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Vivista's quality assurance team approached Anderson Baillie to assist them in finding a way of utilising technology to conduct their annual customer satisfaction survey. |
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Another exciting project has been the role Anderson Baillie’s Audience Relations practice has played in raising awareness of a new, revolutionary on-demand games service in Europe. |