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In developing its Business Growth agenda Anderson Baillie quickly saw the advantages of developing an accountable lead generating approach for its client base. It’s an approach that mirrored in our approach to Public Relations.

Far too often PR is divorced from the pragmatic side of business development. Gaining coverage becomes a holy grail – often at the expense of bearing in mind how much value it really adds to the organisation.

Key press targets are portrayed as incredibly difficult targets, with more barriers than opportunities for coverage.

The messages and logic behind carefully executed marketing campaigns are said to be too woolly and fuzzy to be of any real interest to press.

Case Studies
Vivista Case Study - Online Customer Satisfaction Survey - Click here to read this case study
Vivista's quality assurance team approached Anderson Baillie to assist them in finding a way of utilising technology to conduct their annual customer satisfaction survey.
Vivista Case Study - Website is central to new Vivista brand - Click here to read this case study
Anderson Baillie were engaged to manage the design and development for a new flexible CMS based corporate website.